Singles spend a lot of time and money in their quest to find “the one,” but some of them are considering a new way to help speed up the process. According to the new 2024 Norton Cyber Safety Insights Report – Special Release: Online Dating, 64% of current online daters are interested in using AI as their dating coach.
The Norton research reveals:
- The average online dater is currently spending six hours a week and $300 over their lifetime on dating apps and services.
- To cut down on that amount of money and time, more singles are willing to let AI lend a hand to boost their chances of finding a match.
- Over two-thirds (71%) of those currently using dating apps are interested in using AI to write pick-up lines and conversation starters, while 70% would use it for dating profile development and 64% for photo enhancement.
- Online dating scams are a realistic concern, as they’ve increased by 72% since 2023.
- More than a quarter (27%) of Americans who’ve used a dating app say they’ve been targeted by a dating scam and 42% of them have been a victim of one.
- Nearly a third (30%) of dating app users say they’ve been catfished by someone.
- While 45% of men prefer meeting a potential partner online, only 19% of women do, which may be related to safety concerns.
- Online daters rank Instagram (61%) and Bumble (52%) as the safest dating apps, while Raya is considered the least safe, as only 23% say it’s safe.
Source: Norton
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